Rutgers–Camden Finest is an assembly of graduates whose lives and careers have made an indelible mark upon society and the advancement of knowledge.
Senior Vice President and Associate General Counsel, CBS Corporation
Rebecca Borden graduated from Rutgers College in 1982, earned her J.D. from Rutgers Law School in 1986, and received an M.A. from the Rutgers University Eagleton Institute of Politics in 1985. During law school, her focus was on women’s rights. She interned and worked with the Women’s Law Project in Philadelphia after graduation.
In 1987, a Rotary Scholarship took Borden to Melbourne, Australia, where she lived for 14 years. She became a qualified barrister and solicitor in Victoria, Australia, and earned an LL.M. in comparative law from Monash University in Melbourne. She served as regional general counsel for Blockbuster, Inc. in Melbourne Australia, where she was responsible for legal matters for the Blockbuster video chains in Australia, New Zealand, Japan, Taiwan, and the Philippines.
Borden currently co-heads the intellectual property section of the legal department of CBS Corporation. For 15 years, she has been advising her clients about copyright and brand protection, helping the company adapt to new technology, and protecting intellectual property assets in a time of great change. She oversees the global trademark portfolio of about 8,000 trademarks for all divisions of CBS Corporation, including the CBS Television Network, Showtime Networks, and Simon & Schuster Books. Assets of the CBS subsidiaries include Star Trek, The Good Wife, CSI: series, NCIS series, Survivor, America’s Next Top Model, I Love Lucy, The Twilight Zone, Dexter, and Ray Donovan.