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Rutgers–Camden Finest

Rutgers–Camden Finest is an assembly of graduates whose lives and careers have made an indelible mark upon society and the advancement of knowledge.

Terry S. Bienstock
CEO, WorldExtend

Terry Bienstock is one of the nation’s most experienced and respected communications attorneys and media executives. He is also an entrepreneur, simultaneously founding Mobilactive Media, which introduced mobile marketing and advertising into the North American market, and WorldExtend, which offers cloud computing desktop solutions and application publishing for small and mid-size businesses. 

Additionally, Bienstock manages and advises other ventures relating to digital media platforms, such as video-on-demand, digital video recorders, broadband and mobile services, and advertising models on those platforms.  He facilitated and negotiated a groundbreaking commercial deal between Comcast Cable and TiVo, creating a new premium DVR service and a new advertising platform for the cable industry.  Currently, he is in a venture to produce major motion pictures with Airplane! and Naked Gun director, producer and, writer David Zucker.  He is an advisor to web based, provider of movie content search engines and aggregated professional and social media based movie reviews.

Bienstock served as the top cable lawyer in the United States as executive vice president and general counsel, law and government affairs, for Comcast Cable Communications.  In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University, and claims management. He was responsible for overseeing the law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, particularly relating to new media platforms, such as VOIP, broadband, ITV, DVRs, commercial services, and mobile.  He led Comcast’s state and local government affairs in the 5,000 communities and 41 states in which it did business. At Comcast, he invented patented products deployed by Comcast, started Emmy-winning governmental programming, and grew Comcast's video-on-demand and digital phone services.

Before he joined Comcast, Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and on for high visibility cases, from the first fully televised trial in the United States to the Noriega tapes case for CNN.  He was influential in the development of the cable industry, successfully establishing cable operators’ and programmers’ rights to program, to utilize aggressive marketing strategies in competitive markets, to have security in the distribution of its programming, and to enjoy a deregulated environment in its core and new businesses.

Bienstock has spoken at over 200 speaking engagements to trade, policy, regulatory, company and legal organizations on a wide variety of business topics, including regular presentations at Digital Hollywood, Media Summit, and the Consumer Electronics Show.

He was inducted as a Cable Pioneer in 2010 and is a member of the Rutgers Board of Overseers, where he serves on the audit committee.  He received the Arthur E. Armitage Sr. Distinguished Alumni Award from the Rutgers-Camden law alumni association, serves as president of the Montauk Observatory, and is involved with other charitable and educational endeavors.