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Jaishankar Ganesh

University Professor of Marketing, Rutgers School of Business–Camden
Jaishankar Ganesh

Phone: (856) 225-6217 (office)
Email: jganesh@camden.rutgers.edu
Online bio: business.camden.rutgers.edu/facultystaff/faculty-profiles/jganesh

Ganesh’s scholarship focuses on issues of marketing management and international marketing strategy, emphasizing such issues as customer satisfaction, retail patronage behavior, and the cross-national diffusion of products.

Areas of Expertise:

  • India
  • International marketing