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SOCIOLOGY AND
THE INTERNET
Internet and Social Change Research Paper
Robert E. Wood
Department of Sociology, Anthropology and Criminal Justice
Spring Semester 2000
The internet has fostered communication between
people who never could have communicated directly in previous times, and it has brought
about an unprecedented democratization of publishing. Anyone who has access to the
internet can potentially communicate with millions of people worldwide and can publish
virtually anything he or she desires. These new forms of communication and
publication--particularly through listserves, web pages and newsgroups--have brought
together people on the basis of practically every conceivable interest or concern,
creating in the process an enormous range of "virtual communities." While the
nature and significance of these virtual communities vary greatly and are the subject of
considerable academic debate, it is clear that the internet has made possible forms of
cooperation, sharing, and collective action never before possible on this scale. What I
want you to do in this research project is to explore how people concerned with some
social issue are using the internet to bring about social change, the new possibilities
for collective action that the internet is making available, and the social significance
of these new forms of computer-mediated communication.

Choosing an Issue: You should start by
choosing a social issue that you care about and/or would find interesting to study. However,
your objective will not be to study the issue per se, but rather to study how people who
care about this issue are attempting to use the internet to change the world in some way.
The following list provides a few examples, but there are many other possibilities.
- environmental concerns (deforestation, global warming,
pollution, etc.)
- homelessness and/or poverty
- abortion or abortion rights
- discrimination (religious, racial, ethnic, gender, sexual
preference, etc.)
- electing a particular candidate in the 2000 U.S. presidential
election
- campaign financing reform
- gay rights
- death penalty
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- people trying to change or defend social security
- educational reform
- e-commerce legislation
- internet privacy
- free trade and the WTO
- foreign policy issues (human rights, foreign aid, debt relief,
etc.)
- multinational corporations' labor practices (Nike campaign,
etc.
- Microsoft's monopoly
- health care reform
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Note: previous student research papers for this course,
based on a somewhat different assignment, can be accessed here.
Making a Preliminary "Census".
Your first task will be to see if there is a visible presence on the internet of people
trying to use the internet to bring about social change connected with the issue you have
chosen. (If not, you will need to choose a different topic.) This should be
done in at least three ways:
- Check out searching sites like Liszt,
onelist.com, and eGroups.com
to locate relevant electronic discussion groups. Try to identify as
many of the relevant listserves as you can and make a list for your own purposes.
Choose one or two to subscribe to and go ahead and subscribe to them (making sure that
they are still active). The discussions on these listserves can constitute very useful
data, but it is important to access and use these data in ethical ways (see below).
- Check out your group's presence on the world wide web in the
form of web pages. Check web directories like Yahoo to
see if there is a subcategory that is likely to include your group. Try out various
internet search engines, such as Alta Vista Advanced and other internet search engines
to see if there are web sites by members of the group you have chosen, and see if these
sites tend to be linked to each other and/or provide a location for people with similar
interests to post their own contributions. While it is unlikely you can locate all
relevant webpages, try to make a rough estimate of their number (a handful?
dozens? hundreds? thousands?)
- Check out Usenet newsgroups (also called
bulletin boards) by running a search at Deja News
or Cyberfiber Newsgroups to find
relevant newsgroups and postings. As with listserves, try to take a rough census of the
active bulletin boards that deal with the issue you have chosen. In keeping track of
bulletin board activity, you may either periodically make a search using one of the
searching sites listed above or you may choose one or two bulletin boards and subscribe to
them. (Alternatively, you may choose a chat room or a MUD which in which people
communicate about the issue you have chosen, but in most instances bulletin boards will
probably be most relevant.)
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For your first paper assignment, you should
provide me 1) a statement of the issue you have chosen; 2) a rough census of level
of activity (the number of relevant listserves and newsgroups/bulletin boards, and a rough
indication of number of websites); 3) the name of at least one listserve that you have
subscribed to; 4) the name of at least one bulletin board, chat room, or MUD that seems
particularly important or useful to study. You
should also post a similar message to the class listserv, indicating what issue you have
chosen, describing what evidence of internet activity you have found so far, and
asking your classmates to send you internet citations for any relevant material they
happen to discover.
This part of the research paper assignment
should be completed by Tuesday, Feb. 22nd. |
Researching in an Ethical Manner.
In online research, the distinction between what is "public" and what is
"private" is often difficult to make. Furthermore, while some potential
forms of harm that research might cause cannot occur in a virtual context, other, new
types can, e.g. the harm to an online groups's sense of privacy and trust. Ethical
standards for online research are still being worked out, and to some degree will always
depend on the particular context. In general, the key values in cyberspace research
are not unique: 1) to protect subjects from harm that might be caused by the research
process or outcome; 2) to produce high-quality social science research; and 3) to avoid
disrupting the phenomena being studied (Allen 1996).
While we will discuss these issues more fully in class, please follow the following
guidelines in carrying out and writing up your research:
- Observe any rules that are sent to you when you subscribe to
listserves.
- Use pseudonyms to refer to listserves or newsgroups/bulletin
boards
- Never refer directly to any online participant by name and
avoid discussing participants in ways in which they could identify themselves
- If you do want to quote someone, obtain their consent to do so
- Maintain an unobtrusive presence online
Three Things to be Looking For Online: In
monitoring online activity in listserves, on the web, and in newsgroups, you should be
thinking about the following three issues:
1) how the internet is being used by the group
you are studying, e.g.
information and advocacy
providing and reinforcing identity
recruiting newcomers
debating strategy
fund raising
mobilizing collective action (from emails and letter writing to demonstrations)
providing support and guidance
linking different issue communities
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2) whether you find evidence of virtual
community, e.g.
common identity
common norms and values
specialized language
continuity
socialization processes
social control mechanisms
affective as well as instrumental dimensions
overlapping arenas
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3) whether you find evidence of collective
action, e.g.
debating strategy
online petitions
online and other lobbying
organizing public activities
creating networks and organizations
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| A useful strategy is to develop your own
classification scheme and to keep a count of listserve and bulletin board postings
recording how often these different activities are found. |
Surveying the Literature: The
published academic literature on the internet is recent and rapidly-growing. I
expect you to be familiar with the relevant course readings, and to draw on them where
relevant. I also expect you to have searched, located and read at least some of the
relevant published literature on your subject. Exercise 3
is designed to help you begin this process.
Your Research Questions: Your research
report should integrate relevant course material, your literature review, and the data you
collected online from the three internet arenas to address the following questions:
- What issue-based group on the internet did you chose to
study? What kind of social change are these people trying to bring about? What
relevant literature were you able to find?
- What forms does this group's presence on the internet
take? Provide a "census" of the group's presence in listserves, websites,
and bulletin boards.
- How are these people using the internet? What are they
doing online?
- Would you say that these people constitute a "virtual
community"? On what basis do you conclude this?
- How is this group attempting to use the internet to bring
about social change? What types of collective action are being pursued? Is
the group being successful in its efforts? Does your case study suggest that the
internet is becoming a force for social change?
Writing Your Research Paper: Length may
vary, but I would expect most papers to be approximately 10-12 typed pages, plus an
annotated appendix of relevant web sites. Be sure you address the questions above.
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Your Research Paper
Your report should be provided in two forms:
- As a file on a disk, in HTML format. You are encouraged
to include hypertext links and other web features. You will be able to use the web
page-making skills you develop when you make your own web page for Exercise
6. It is your responsibility to test your coding by opening your
file in Netscape Communicator, so that it is ready to be published directly on the course
website. Spelling and grammar should be checked. I recommend saving your file within
Netscape Composer so as to be sure to include on your disk any associated image files.
- In hard copy, printed out from your file within Netscape or
another browser.
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Papers are
due no later than Thursday, April 20th. All satisfactory papers will be placed on
the class website for the whole world to see and learn from. Make it something you feel
proud of! You will also be expected to make a brief oral presentation about your project
to the class. The paper counts for 25% of your grade for the course.

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Internet course home page
January 6, 2000
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