Rutgers-Camden Graduate Shares Business Knowledge with MBA Students

Andrew Shipe is used to taking a leap of faith. As a member of the U.S. Army’s 82nd Airborne Division, the Mullica Hill resident jumped out of planes while on deployment for various overseas peacekeeping missions.

Now the vice president of marketing for ARAMARK Sports and Entertainment in Philadelphia, Shipe is still diving in with both feet, and his confidence never wavers. After all, leading an Army platoon isn’t that much different from taking charge of a business, he says.

“As a platoon leader and a company commander, you have to work with a cross-functional group of people in order to accomplish your goals,” says Shipe, a Rutgers–Camden graduate. “You need a clear mission to ensure everyone is on the same page. When you think about writing a business plan, it’s kind of the same thing. You define your goals and everyone plays a part. It’s about leading individuals to make sure that everyone can deliver on a plan.”

Shipe earned his master’s in business administration from the Rutgers School of Business–Camden in 2002. On Oct. 25, he met with 12 current Rutgers–Camden MBA students during a special MBA executive dinner at Caffé Aldo Lamberti in Cherry Hill to share his experiences and insights into what makes a successful businessperson.

Bryan Stingle, a Rutgers-Camden MBA student from Cherry Hill and a senior financial analyst for Catapult Learning, LLC, says, "One thing I learned from our conversation with Mr. Shipe is that the process of developing and implementing goals is just as important for individuals pursuing careers as it is for businesses pursuing profits.  Mr. Shipe talked about how he has leveraged his MBA in conjunction with his military and professional experience to add value at ARAMARK while pursuing his own career goals, and I hope to keep his example in mind has I navigate my own career path."

Shipe received his bachelor’s degree in economics from the United States Military Academy at West Point and served for five years in the U.S. Army. He later held numerous sales and marketing roles with Campbell Soup Company in Camden while pursuing his MBA at Rutgers–Camden, a time he says helped shape his business acumen.

“One of the best parts of my experience at Rutgers–Camden was interacting with people who had a wealth of knowledge in various industries,” Shipe says. “Many of my classmates were working professionals who shared how our classroom lessons applied to the things they were doing in their industries. That knowledge was invaluable.”

Shipe joined ARAMARK in 2004 and became the company’s vice president of marketing in 2010. In his role, he is responsible for developing and implementing strategic marketing programs that accelerate base business growth and enable new sales.

He provides leadership for ARAMARK’s consumer engagement outreach and spearheads the growth of the company’s market position by developing consumer-specific programs and initiatives that strive to deliver the best costumer experience in sports and entertainment.

Shipe says his priorities are, “creating and communicating our value proposition for ARAMARK Sports and Entertainment and providing the tools and resources to back up that value proposition for our sales force, for generating new business, and for our frontline employees who generate base business and deliver on it.”

Attaining those goals is a reminder of his Army days when working with a large group was essential. “The collaboration effort made it happen,” he says.

For current MBA students at Rutgers–Camden, Shipe says it’s important to be willing to take that leap of faith and to step outside their comfort zone.

“You have to open up the box, think outside your industry, and listen to what others have to say about how they’re applying business theories to their own businesses,” he says. “Spend your time wisely and learn how to apply what you’re learning to the business world. It’s one thing to understand theory, but learning to apply it to the real world is important.”

Ed Moorhouse
856-225-6759

 

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