Marketing Scholar Receives “Bright Idea Award”

CAMDEN — A Rutgers–Camden professor’s research paper has been recognized as one of the 10 best manuscripts published in 2012 in New Jersey.

Robert Schindler, a Cherry Hill resident and a professor of marketing at the Rutgers School of Business–Camden, received the Bright Idea Award for his paper, “Perceived Helpfulness of Online Consumer Reviews:  The Role of Message Content and Style.” 

The prestigious award is sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business and industry Association.  Schindler’s paper was identified as one of the 10 best from more than 143 publications. 

The paper, which Schindler co-wrote with Barbara Bickart, an associate professor at the Boston University School of Management, was published in the May/June 2012 issue of the Journal of Consumer Behaviour.  In the study, consumers were asked to judge the value of real online consumer reviews to their simulated shopping activities.

Schindler is widely regarded as a preeminent scholar in the study of pricing strategy and consumer behavior and his research has had a profound impact on how marketers, retailers, and scholars study consumer behavior.  In 2007, Fordham University held a scholarly conference focusing on Schindler’s definitive research.  Schindler was awarded the Lifetime Achievement Award in Pricing Research at the conference, which was held in New York.

In 2011, Schindler was recognized as one of the top pricing researchers in the world by an article published in the Journal of Business Research, which surveyed the articles, authors, and institutions that have contributed most to the topic of pricing over the past 30 years.  In 2012, he published the text book, Pricing Strategies: A Marketing Approach (Sage Publications).

Schindler received his bachelor’s degree from the University of Pennsylvania and his master’s and doctoral degrees from the University of Massachusetts.

Ed Moorhouse
856-225-6759

 

Other News Stories

March 12, 2014
Robert Hess, executive vice president for global programming at Gannett Education, will deliver the keynote address during commencement for the graduating Class of 2014 at the Rutgers School of Nursing–Camden.
March 12, 2014
Rutgers University–Camden will set the stage for a playoff-type atmosphere as more than 80 Camden County students square off in the Louder Than a Bomb–Camden poetry slam from 10 a.m. to 7 p.m. Saturday, March 22.
March 11, 2014
Marian Wright Edelman, founder and president of the Children’s Defense Fund and the leading voice for children’s rights in the United States, will lead a panel focusing on urban violence and youth, from 9 a.m. to noon Wednesday, April 2.
March 10, 2014
Gina Bondarenko, a second-year Honors College student, shares her personal perspective and insight into the crisis unfolding in her native Ukraine, as well as her hopes for a peaceful resolution and sovereignty for her native country.
March 7, 2014
Starting a new business can be a risky venture. Entrepreneurs hope their ideas become prosperous, but they first face a lot of uncertainty and may not see tangible results for years. Are they being irrational by banking on future success?

Pages