Marketing Scholar Receives “Bright Idea Award”

CAMDEN — A Rutgers–Camden professor’s research paper has been recognized as one of the 10 best manuscripts published in 2012 in New Jersey.

Robert Schindler, a Cherry Hill resident and a professor of marketing at the Rutgers School of Business–Camden, received the Bright Idea Award for his paper, “Perceived Helpfulness of Online Consumer Reviews:  The Role of Message Content and Style.” 

The prestigious award is sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business and industry Association.  Schindler’s paper was identified as one of the 10 best from more than 143 publications. 

The paper, which Schindler co-wrote with Barbara Bickart, an associate professor at the Boston University School of Management, was published in the May/June 2012 issue of the Journal of Consumer Behaviour.  In the study, consumers were asked to judge the value of real online consumer reviews to their simulated shopping activities.

Schindler is widely regarded as a preeminent scholar in the study of pricing strategy and consumer behavior and his research has had a profound impact on how marketers, retailers, and scholars study consumer behavior.  In 2007, Fordham University held a scholarly conference focusing on Schindler’s definitive research.  Schindler was awarded the Lifetime Achievement Award in Pricing Research at the conference, which was held in New York.

In 2011, Schindler was recognized as one of the top pricing researchers in the world by an article published in the Journal of Business Research, which surveyed the articles, authors, and institutions that have contributed most to the topic of pricing over the past 30 years.  In 2012, he published the text book, Pricing Strategies: A Marketing Approach (Sage Publications).

Schindler received his bachelor’s degree from the University of Pennsylvania and his master’s and doctoral degrees from the University of Massachusetts.

Ed Moorhouse
856-225-6759

 

Other News Stories

September 12, 2014

For aspiring authors in the Delaware Valley, the first chapter to literary success begins at Rutgers University–Camden, as the nation’s top authors, poets, editors and publishers once again visit

September 12, 2014

For aspiring authors in the Delaware Valley, the first chapter to literary success begins at Rutgers University–Camden, as the nation’s top authors, poets, editors and publishers once again visit

September 11, 2014
Chester Spell, an associate professor of management at the Rutgers School of Business–Camden, will speak about how group dynamics impact team chemistry and on-court success during a meeting of team executives from the National Basketball Association on Sept. 20 in Chicago. Spell delivered a similar talk in Las Vegas in July to about 80 NBA summer league leaders.
September 11, 2014

Feeling happy? Your answer might depend on your political beliefs.

September 10, 2014
The demands of law firm life can be challenging enough. But Robert Foster ‘13, a contract attorney at Blank Rome in Philadelphia, is asking for more. He is continuing in a Rutgers Law—Camden tradition made most notable by ‘86 alumna Lieutenant General Flora D. Darpino, who is the Army’s first female Judge Advocate General.

Pages