Please note: Rutgers reserves the right to change without notice any statement in this listing concerning, but not limited to, courses offered, times, and instructors. The University also reserves the right to restrict registration in any course offered or to cancel courses listed.
UNDERGRADUATE SCHOOL OF BUSINESS
MARKETING
Special Topics in Marketing: Social Media (Cr.3)
The Rutgers University programs of the School of Business at Camden http://business.camden.rutgers.edu are fully accredited by the American Assembly of Collegiate Schools of Business. For Non-Rutgers students, an unofficial transcript is requested with registration for 300- or 400- level business courses. Permission to take business courses in the Winterim does not mean acceptance into the School of Business - for admission to the School of Business, contact the office at (856)225-6800.
52:630:491:Sec.W6:99300 BSB 336
Friday, 12/23/11 6:00pm-9:40pm; 1/2/12 – 1/13/12 M,Tu,W,Th,F 6:00pm-9:40pm
Capistrano, Gerry
Email: gerrycap@gmail.com
As Google searches and Facebook feeds become the norm for consumers, Social Media has emerged as the new mandate for marketing departments around the world. This course provides an introduction to social media and how it is leveraged for marketing and public relations purposes. Class discussion will focus on: social media channels such as Facebook, Twitter, and YouTube; developing a strategic social media plan; creating a corporate usage policy; applying analytical methods; market research applications; and social media career opportunities.